Windy Windmill (2)

Again ? Windy Windmill, yeah it was worth it, today the results are there that windy windmill ended Second in the Battle of Concepts competition! Woohoo!

Don't have a clue what i'm talking about ? See this post first

You can also read our document which is online here !

The Cube

A classmate gave a presentation of a psychological book, which is something like an insight to your life and how you are living it, it is understanding and refreshing. It's way better than those games where you write down a number, then a color, then a song, etc. and it's supposed to tell you something about yourself. 'The Cube' calls upon your imagination, so it's a lot more effective... results are... sometimes astonishing, and many times in a way true.

Getting Curious ? Okay, let's start, take your time, it's make it easier if you get a pen and paper with you to draw it out. And don't you scroll down!

1. Start by picturing a desert in your mind's eye. A simple scene with a horizon line separating sand from sky. (For this, and all the following questions, there are no specific rules; no right or wrong answers. You are perfectly free to describe the cube that you see in your mind.)

And somewhere in the desert landscape, there is a cube. See it in your mind's eye; describe it to yourself. What is its size? Where is it located? What kind of materials is it made up of?


2. Now somewhere in this landscape, besides the cube that you have imagined, there is also a ladder. That's right, a ladder (don't worry about logic right now, this is just an imagination game, remember). Just as you did with the cube, see the ladder in your mind's eye and describe it to yourself. Imagine all the details.

What is its size (especially in comparison to the cube) ? Where is it located (specifically in relationship with the position of the cube)? What is it made of, etc.? Don't be afraid to see every little detail of each visualized object. The more you imagine, the more rewarding the game will be.


3. Now also in this desert landscape, along with the cube and the ladder, is a horse. Just as you did with the cube and ladder, it's time to picture the horse and describe it. Is it a specific breed? How big is it? What is its coloring and markings (if any)? Anything special about this horse?

Also be sure to imagine how it relates to the cube and the ladder. And since this is a living object, what action might it be doing right now?


4. You've pictured three things so far, just a couple more to go. This time, imagine in your mind's eye, that in this landscape there is also a storm. What kind of storm do you see? Where is it in relation to the other three objects in this scene? How is it affecting them (or not)? Again, the more you allow yourself to see, the better this game will be.


5. Now for the last component. In your desert, there is / are flower(s). How many of them are there? What type and what color? And how do they relate to the other four objects you've imagined?


6. You've successfully created an unique image in your mind's eye that only you could come up with. Every element is individual to you; this is a purely subjective exercise. There are no right or wrong answers. After all, this is your imagination, and only you are capable of describing what occurs inside.

Look one more time at the scene you've created. Make sure that you've left nothing out; that everything is described in as much detail as you are capable of.

What did you see?

Tell me about your cube (if you want to...)

OR

Click here and find out how to interpret it...

Windy Windmill

"Dear Eneco,

If people think of me, they think of something which isn’t nice. I make noise, and some people even think I’m ugly. That makes me sad, cause… I’m good for the environment… right ?”

That’s the opening sentence of a concept participating in the Eneco competition, on Battle of Concepts. It’s the second time participating and I’m getting a bit nervous, last time with the concept for TNO we won the 5th prize, so I’m curious what it is going to be this time. Well, I’m quite sure we have one of the most protruding documents, with a heavily thought over starting point.

Let me explain a bit first. Eneco is one of the main power suppliers in The Netherlands and they have a problem. Windmills. Can’t live with them, can’t live without them. Or to be more clearly: “people like windmills, as long as they are at least a hundred kilometers out of their sight”- according to Eneco.

So… that’s approximately the main argument from people Not liking windmills. But what does it has to do with Eneco?! Well, Eneco wants to put more windmills everywhere, being pioneer in supplying sustainable energy. They joined ‘Battle of Concepts’ and put up a contest; to design, invent, create a windmill ‘to love’. Because that’s the problem. Nobody’s loves windmills.

After making tons of sketches and research, we came up with a shitload of ideas. From putting a whole theme park around windmills, decorating them, flourishing effects at night, and so on, we came up with something else. Accidently, by fun, a stupid idea of a windmill cartoon… easily as it came, it vanished… luckily we wrote it down. Because the next days, we stumbled over the stupidity, which could be genius. Easy, manageable, and even ‘loving’… Windy Windmill was born...

From designing all kinds of things around the windmill (or on it) we took a step back, designing a windmill you could love, in your imagination; a child’s imagination. Which in time, grows some conscious and making them unhindered towards windmills. On their time they influence their friends, parents and even grandpa and grandma.

It is a way of thinking we want to change. Explaining you could actually love windmills. Panda’s are sweet right? Well that’s only because you had a soft, small, cute and cuddling panda in your bed when you were a child, and that’s probably why you are as well donating to the WWF.

Exactly, you do not have any association with windmills! So, that’s why we should start at the beginning, with the youngest; designing a whole educational program including a cartoon, comics, games and a total promotional plan.

And that’s what we turned in. In Windy Windmill-style..

Garden Gnomes

“Hi, I saw your advert in the local newspaper, with you saying you would like thirtytwo garden gnomes, would you still like them?” … “What ?” … “I am speaking to Sander yes ?” … “Yeah you are…but wtf… garden gnomes?” … “Yeah, uhm it says in the advert that people should call late at night, because you work over the day, so, but do you want them or not?” … “What, the garden gnomes?!” … “Yeah, those, you know, with their nice red hoods, and one with a shovel, they’re like two inch high and…”

Last night I got a prank call, which made me laugh very much. Some guy calls me if I would like to buy 32 garden midgets. On saying that I don’t have a garden, only a balcony with dead plants he replies saying there’s even one with a watering-can.

After a few minutes and he mentioned the name of the newspaper, and where it’s stated it reminded me of a friends who lives in that area. While he continues talking -which I don’t mind- I google my gmail looking for the guys address. After he says about dropping the figures of, I recall he can place them at a friend of mine, who lives there –saying the street name-

Silence..

“You Bastard, you knew it.”

The friend was sitting next to the guy, who called me saying they do this sometime and it’s ‘super fun time’. I got the joke too early, he says, but no matter and I give him some names he could call aswell.

Later on, I kept on thinking of this thing, this prank calling. It is a nice business. When not getting any sleep, I ran to my pc and googled prank call company’s. And yes, it already exists; company’s who get paid for making prank calls. Funny… I didn’t knew that… it was a good idea though.

And on browsing I came up with this funny prank call, it doesn't have to do anything with garden gnomes, but It is still worth mentioning, just listen: