Woman with Balls

Woman with Power, like in the book of Thea Beckman ‘Children of Mother Earth’ and other looks far away. Though it is a statement of many marketers. And with the woman’s right to choose (since 1919 in The Netherlands) it was said that ‘there would be less wars’.

Now anno 2008 it is a true fact that in politics and labour that woman are making a hard try for leadership and equal treatment. But it is hard world, it is a men’s world.

The answer of Madeline Albright (ex-minister Foreign Affairs from the United States) on a question in Nova College Tour (21st of February of 2008) about what she would recommend to present female students is as follows; “You have to work hard, you have to work at least twice as hard as men. There is no room for mediocre women, there seems to be plenty of room for mediocre men.”

The brain pattern at the moment seems to be that you can be anything you want. But is it widely accepted ? I do not think so. Though a regular pattern as in the woman in the kitchen and men at work seems to be more common in the western world as we know it. It is true that mainly men at the moment on higher grounds.

In our cool hunt we saw that nowadays more and more marketing is focused on Woman with a goal to be stronger and independent. You can see it in books, magazines and even in woman underwear. Besides that there is the image of models and icons who are pretty and smart as well.

Men are working on their image as well. A lot of products are tagged with the ‘FOR MEN’-phenomenon, for instance Coca Cola Zero, Labello and Andrelon. Besides that the baskets in shops are more than ever filled with a diversity of accessories like necklaces, bracelets, scarves, caps and hats. With our empathizing ability we can say that we agree with what some marketers say, that men are becoming more female.

But we see this development as some kind of seesaw. Slowly man and woman will grow to each other and reach a balance eventually. In the future the relation between man and female will be more equal, with woman being treated equally which will give them more chance in the men’s world.

Because, for everybody to know, man and woman are not equal, but can be equally. Like men are physically stronger than woman, but woman are mentally stronger than man, besides man is easily sexually influenced as woman are in contrary strongly affected emotionally.

Our future image is that this trend will continue when the current development will be accepted and stimulated from society, the trade and industry, and with a major role and influence; the media.

There will be a more female side of men, as there will be a more male side from woman. We estimate this will have a positive effect on the balance and equality between man and woman. On the other side a more feminine-man or a manly-woman will be marked as a homosexual which discourages the trend.

Because it is aberrant. And things that are aberrant are different. And different is strange. And bound to that there are consequences.

In this future image there will be a group which rejects the current development and becomes the total opposite, a polarization as well as appealing towards each other.

In the ideal future image we estimate the manly man and the feminine female will practically be extinct.

Sander Westerduin &
Ellen Schrik , Saida Jahjah